23rd
Rachael Maddux explores the past and future of “indie”, in the face of major labels, bigger audiences, and “selling out”:
Maybe we’re too charmed by the serendipitous pleasure of hearing a song we love out in the wild, or we’re too busy trying to push any and all unwanted associations from our minds—or maybe we just don’t care. Still, the fact remains: It’s a band making money from a company trying to make money off of us by using the band to imply that they—the company, the brand—share some values with the song, and if you like the song, or at least the way the song pairs with the images in the ad, then you’ll like the company and what they make, which includes this big TV, which you will probably love as much as this song, if you love the song, so won’t you please buy it?
